Case Study: How These Therapists Grew Their Group Practice with Confidence
Growing from a solo practice into a group practice is a big leap. It takes vision, strategy, and the right support. Many therapists want to grow but feel unsure where to begin, or worry they’ll lose the personal, values-driven feel of their work once they start hiring.
But when done intentionally, scaling can actually bring more alignment, more freedom, and more impact.
Let’s take a look at two therapists who are passionate about supporting others in this journey: Lilly Risch, who built her group practice with the help of Mary Beth’s guidance, and Alicia Murray, a fellow coach for therapists who found the Group Practice Playbook so valuable, she became an affiliate to help more therapists access it.
From New Office Space to Full Group Practice: Lilly’s Story
When Lilly Risch, founder of Forward Healing Therapy, signed the lease on her office space in April 2024, she had no idea how quickly things would unfold.
“I was sitting on the floor of my brand-new office, there was paint everywhere, the floors were crooked, and I was just picking out paint colors,” Lilly recalls. “And I was on a coaching call with Mary Beth.”
In that call, Mary Beth posed a pivotal question:
“You have two offices now, are you planning to sublease or start a group practice?”
That moment sparked a shift. By June 2024, Lilly had brought on two contract therapists, and within months, her practice had a waitlist.
“I absolutely love what I do, and I love the expansion into group practice. And that’s all thanks to Mary Beth.”
For Lilly, one of the most important aspects of growing was preserving client care and therapeutic integrity, and that’s exactly what the Group Practice Playbook helped her do.
“Mary Beth truly cares about building a group practice that prioritizes excellent client care. She helps you build something sustainable, impactful, and values-aligned.”
A Trusted Resource for Her Coaching Community: Alicia’s Perspective
Alicia Murray, founder of The Therapist HQ, supports other therapists as they grow their businesses. As a coach and content creator, she's often asked about group practice, how to start, what to consider, and where to begin.
“I get asked about group practice all the time, but I’ve always felt a little too new in my own group practice journey to offer concrete guidance.”
That’s why Alicia was excited to discover the Group Practice Playbook, a resource she could confidently recommend to the therapists in her community.
“This is the most beautiful, educational, informative guide out there. It walks you through every step, from knowing you’re ready to grow, hiring your clinician, writing their contract, filling their caseload, financial considerations, and more.”
Alicia has referred many of her coaching clients to the Playbook, knowing they’ll get the clarity and structure they need to grow intentionally.
“It’s everything you need. And I love being able to point people to something that’s both comprehensive and aligned with the way I want to support therapists.”
Why It Works
The Group Practice Playbook isn’t just a digital guide, it’s a clear, structured roadmap built by someone who’s been in your shoes. Mary Beth combines real-world experience with tools and templates that save time, money, and stress.
For therapists like Lilly this means:
Making confident decisions about growth
Avoiding common hiring and operational pitfalls
Staying aligned with their mission and values
Growing their income and impact
Ready to Grow?
If you’ve been dreaming of building a group practice, or even wondering if it’s time, the Group Practice Playbook is your next step.
You don’t have to figure this out on your own. With the right tools, you can build something you're proud of, and scale your practice with confidence.
